Margot is proficient in computer operation. She has worked in the information technology field for over 10 years. She enjoys spending her free time outdoors, hiking and camping with her wife and dog.
You may be shocked that there are still print versions of journals available. Still, the fact of the matter is that many individuals prefer to get their information in this format when it comes to academic and professional organisations that still publish journals in print format, the issue of whether or not to make the switch for members so that they may only access the content of the diaries online arises, as does the question of how to make the switch.
Others of our society partners made the switch many years ago, while others are still using print. Some are transitioning where an image is still an option for members (usually on an opt-in basis), but online is the default option. For those of you who are still debating whether or not to make the switch to selling only online, here are some points to think about:
1. Repercussions For The Natural World
Even though journal printing may be recycled, there are unquestionably adverse effects on the environment that are linked with producing sixty thousand physical copies of a journal and sending them to members of society located all over the globe. This procedure may be justifiable if these copies were ever read, but in all likelihood, the majority will merely be collecting dust on a shelf somewhere.
2. Effect On The Sensed Value Received By Members
There are still certain periodicals for which the print edition is preferred because of its more substantial brand equity. When you have something physical to give away that has the organisation’s unique branding, you can advertise the magazine (and the group) more effectively and highlight a member advantage. In addition, receiving the publication reminds the receiver of the society and the journal, even if the recipient does not read the magazine. This is because the journal is associated with culture.
3. The Influence On Expenditures And Revenues
The transition from print to digital media results in some reductions in the expenses of printing and dissemination. It is challenging to generate the same amount of advertising money online as in print; hence, this might be a significant motivation to continue publishing in print, at least in short to medium term.
4. An Enhanced Experience For Those Who Read Your Work
People can be directed to a version of the articles with richer content by being directed to the online version. Articles on Elsevier’s ScienceDirect and journal-branded sites can provide graphical abstracts. In addition, we can show connections and give more in-depth insights and material snippets, all via the use of a variety of artificial intelligence, which adds even more value for our members. This procedure may be justifiable if these copies were ever read, but in all likelihood, the majority will merely be collecting dust on a shelf somewhere.
On the other hand, these alternatives do not inevitably render the print journal obsolete. For instance, many medical professionals continue to read their current journals in print format. In addition, many people continue to use both forms whenever they have the opportunity to do so. Why? Because each design has distinct advantages: the printed version provides a “browsing” experience, while the digital version provides a “multi-media/multi-resource” experience.
